Author Index

A

  • Abbasian, Ezatollah Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Abedi, Fatemeh Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
  • Afzali Farooji, Mitra Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]
  • Amini, Rahmat Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
  • Ansari, Manouchehr Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Ashayeri, Hasan The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
  • Attarian, Behrouz Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Azizian, Mohammad Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]

B

  • Bagheri Faradonbeh, Sedigheh The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
  • Bahmanmirza, Mahboobeh Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
  • Bazrpash, Mehrdad Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
  • Behboodi, Omid The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
  • Behboodi, Omid Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Behnam Feyzabadi, Fatemeh The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

C

  • Ciruskabiri, Sepideh Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
  • Colabi, Amir Mohammad Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
  • Colabi, Amir Mohammad Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]

D

  • Delavar, Ali The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]

E

  • Ebrahimzadeh Dastjardi, Reza The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
  • Ehsani, Amir Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
  • Emami Qheshlaqh, Saeedeh Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
  • Esmaeili, Amirhosein Esmaeili The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
  • Esmaeili Alibani, Meraj Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]

F

  • Falahi, Niloofar Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
  • Farhangi, Ali Akbar The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
  • Farhangi, Ali Akbar The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
  • Farhangi, Ali Akbar Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
  • Farzinfar, Zohreh The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]

G

  • Ghaedamini Harouni, Abbas The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
  • Ghaedamini Harouni, Abbas The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
  • Ghaffari, Mohammad Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
  • Ghafourian Shagerdi, Amir Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
  • Ghanbary, Saeid An Overview of a Platform's Brand Resilience in the Face of Brand Risk and Crisis [Volume 1, Issue 1, 2022, Pages 102-127]
  • Ghayuomi, Ahmad Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
  • Gorzin, Sara A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]

H

  • Hadizadeh, Morteza Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
  • Hajiheidari, Nastaran Investigating the Effect of Social Media Platform Affordances on User Engagement [Volume 1, Issue 1, 2022, Pages 4-29]
  • Hajiheydari, Nastaran Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
  • Haqhin, Alie The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
  • Harandi, Ata Ollah Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
  • Hejazi, Seyed Reza Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
  • Hoseini, Tania A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
  • Hosseini, Elahe The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
  • Hosseini, Elahe The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
  • Hosseini, Elahe Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
  • Huseinidana, Hamidreza Survey the Status of Online Health Campaigns in Social Networks [Volume 1, Issue 2, 2022, Pages 213-228]

I

  • Islami, Hossein Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]

J

  • Jafari, Fakhreddin Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
  • Jafari, Seyed Mohammadbagher Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
  • Jalilvand, Mohammad Reza Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
  • Jalilvand, Mohammad Reza Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Jalilvand, Mohammad Reza The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
  • Jalilvand, Mohammad Reza Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
  • Jalilvand, Mohammad Reza Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]

K

  • Kafaei Mehr, Mohammad Hossein Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
  • Kamarei, Kourosh Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
  • Kargar, Reza Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
  • Karimi, Kianosh Investigating the Behavioral Economics Approach in Media Studies: A Systematic Review [Volume 1, Issue 3, 2022, Pages 274-294]
  • Karkehabadi, Hamid Reza Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
  • Karkehabadi, Hamid Reza Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
  • Khajeheian, Datis Investigating the Effect of Social Media Platform Affordances on User Engagement [Volume 1, Issue 1, 2022, Pages 4-29]
  • Khajeheian, Datis Investigating the Behavioral Economics Approach in Media Studies: A Systematic Review [Volume 1, Issue 3, 2022, Pages 274-294]
  • Khakinezhad, Behzad Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
  • Khojir, Yousef Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
  • Khoshhali, Zahra Sadat Survey the Status of Online Health Campaigns in Social Networks [Volume 1, Issue 2, 2022, Pages 213-228]
  • Konjkav Monfared, Amirreza The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
  • Konjkav Monfared, Amirreza The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
  • Konjkav Monfared, Amirreza The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
  • Konjkav Monfared, Amirreza Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]

L

  • Labafi, Somayeh Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
  • Labafi, Somayeh What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Labafi, Somayeh Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]

M

  • Mafi, Mahdi Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Maleki, Mohammad Hasan Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Mardane, Shokrollah Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
  • Mardaneh, Shokrollah Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
  • Mazoochi, Mojtaba A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
  • Mazroui Nasrabadi, Esmaeil Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Mehdi Sharifi, Seyed Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Mehdi Sharifi, Seyed Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
  • Miresmaili, Bibi Sadat Survey the Status of Online Health Campaigns in Social Networks [Volume 1, Issue 2, 2022, Pages 213-228]
  • Mirmehdi, Seyed Mehdi Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
  • Mirmehdi, Seyed Mehdi Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
  • Mirsadari, Seyed Hossein Legal Explanation of Scope of News Media Responsibility and Compensation in COVID-19 [Volume 1, Issue 2, 2022, Pages 229-246]
  • MirzaeianKhamseh, Payvand Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
  • Mirzahosseini, Farzaneh Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Mirzanoorali, Fatemeh Investigating the Effect of Social Media Platform Affordances on User Engagement [Volume 1, Issue 1, 2022, Pages 4-29]
  • Moayedi, Mahdi Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
  • Mohaghar, Ali Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Mohammad Ebrahimzadeh Sepasgozar, Samad What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Mohammad Ebrahimzadeh Sepasgozar, Sanee What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Mohammadi, Davood Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
  • Mohammadi, Masoumeh Conceptual Framework of Contextual Factors Affecting Ethical Decision-making: A Meta-synthesis Study [Volume 1, Issue 1, 2022, Pages 128-145]
  • Molla Ebrahimi, Emad Legal Explanation of Scope of News Media Responsibility and Compensation in COVID-19 [Volume 1, Issue 2, 2022, Pages 229-246]
  • Momeni, Sara Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
  • Momeni khah, Dorsa Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
  • Moradi, Mohsen The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
  • Mortazavi, Samira Sadat Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
  • Motiee, Somayeh Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
  • Mousavi, Seyed Mohammad Reza Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
  • Musharraf Ghahfarakhi, Elahe The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]

N

  • Nabiloo, Mahdi Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]
  • Naimi-Sadigh, Ali Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
  • Nakhaei, Amir Hossein Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
  • Nazari, Mohsen Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Nikraftar, Tayebe Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
  • Noori, Mina Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]

O

  • Ojagh, Seyedeh Zahra Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]

P

  • Pourdelan, Niloofar Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Pouriae, Kimia Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]

Q

  • Qapchi, Hooman The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]

R

  • Rabieie, Leila A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
  • Rahimnia, Fariborz Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Rajabipoor Meybodi, Alireza Conceptual Framework of Contextual Factors Affecting Ethical Decision-making: A Meta-synthesis Study [Volume 1, Issue 1, 2022, Pages 128-145]
  • Rezaeian, Majid The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
  • Reza Gholizadeh, Rehane Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Rezvanian, Alireza Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
  • Roshandel Arbatani, Taher Editorial Note [Volume 1, Issue 1, 2022, Pages 1-3]
  • Roshandel Arbatani, Taher Media platforms and public policy [Volume 1, Issue 3, 2022, Pages 274-275]
  • Roshandel Arbatani, Taher Challenges of knowledge sharing in media organizations [Volume 1, Issue 4, 2022, Pages 415-416]
  • Roshandel Arbatani, Taher Editor's word Artificial intelligence and changes in the media industry. Media Management Reviews [Volume 2, Issue 1, 2023, Pages 1-2]
  • Roshandel Arbatani, Taher The challenge of fake news and social networks [Volume 2, Issue 2, 2023, Pages 156-157]
  • Roshandel Arbatani, Taher News platforms and news gatekeeping [Volume 2, Issue 3, 2023, Pages 277-278]
  • Roshandel Arbatani, Taher Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Roshandel Arbatani, Taher Public benefit and platform [Volume 3, Issue 1, 2024, Pages 1-2]

S

  • Sadeqi-Arani, Zahra Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Saghatforoush, Mohsen Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
  • Salamzadeh, Aidin The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
  • Salamzadeh, Aidin Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
  • Salamzadeh, Aidin Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
  • Salamzadeh, Aidin Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
  • Salavatian, Siavash Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]
  • Salehi, Ali Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Sanei, Mehdi Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
  • Sarabi Asiabar, Ali Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
  • Saraf Yazd, Mahdi Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Seyed Taheri, Sonia Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
  • Seyyedamiri, Nader Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
  • Seyyedamiri, Nader Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
  • Seyyedamiri, Nader Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Shah Bandari, Somayyeh The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
  • Shakouri, Mohammad The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
  • Sharaei, Fatemeh Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
  • Sharafabadi Mazidi, Ali Mohammad Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
  • Sharifi, Seyed Mahdi Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
  • Sharifi, Seyed Mehdi Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
  • Sheidaei, Saeed Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Sheikheslami, Zeinab Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Shokouhi Bidhandi, Mohammadsajad Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
  • Shokri, Sadegh Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
  • Soltani, Tohid Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]

T

  • Tabatabaei Nesab, Seyyed Mohammad Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Taghadosi, Razie Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
  • Tajpour, Mehdi The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
  • Tajpour, Mehdi Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]

V

  • Vahidi, Taghi Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]

Y

  • Yarahmadi, Fataneh Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
  • Yousefikhah, Sara A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]