Author Index

A

  • Abbasian, Ezatollah Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Abedi, Fatemeh Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
  • Amini, Rahmat Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
  • Ashayeri, Hasan The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
  • Attarian, Behrouz Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]

B

  • Bazrpash, Mehrdad Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]

C

  • Ciruskabiri, Sepideh Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
  • Colabi, Amir Mohammad Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
  • Colabi, Amir Mohammad Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]

D

  • Delavar, Ali The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]

E

  • Ebrahimzadeh Dastjardi, Reza The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
  • Esmaeili, Amirhosein Esmaeili The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
  • Esmaeili Alibani, Meraj Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]

F

  • Falahi, Niloofar Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
  • Farhangi, Ali Akbar The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]

G

  • Ghaedamini Harouni, Abbas The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
  • Ghaedamini Harouni, Abbas The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
  • Ghaffari, Mohammad Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]

H

  • Haqhin, Alie The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
  • Harandi, Ata Ollah Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
  • Hejazi, Seyed Reza Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]

J

  • Jafari, Seyed Mohammadbagher Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
  • Jalilvand, Mohammad Reza Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Jalilvand, Mohammad Reza The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
  • Jalilvand, Mohammad Reza Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]

K

  • Kargar, Reza Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
  • Karkehabadi, Hamid Reza Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
  • Khakinezhad, Behzad Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
  • Khojir, Yousef Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
  • Konjkav Monfared, Amirreza The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]

L

  • Labafi, Somayeh What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Labafi, Somayeh Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]

M

  • Mardane, Shokrollah Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
  • Mehdi Sharifi, Seyed Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Mirmehdi, Seyed Mehdi Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
  • MirzaeianKhamseh, Payvand Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
  • Moayedi, Mahdi Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
  • Mohammad Ebrahimzadeh Sepasgozar, Samad What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Mohammad Ebrahimzadeh Sepasgozar, Sanee What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
  • Motiee, Somayeh Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
  • Mousavi, Seyed Mohammad Reza Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
  • Musharraf Ghahfarakhi, Elahe The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]

N

  • Nazari, Mohsen Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]

P

  • Pouriae, Kimia Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]

R

  • Rezaeian, Majid The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
  • Roshandel Arbatani, Taher Editor's word Artificial intelligence and changes in the media industry. Media Management Reviews [Volume 2, Issue 1, 2023, Pages 1-2]
  • Roshandel Arbatani, Taher The challenge of fake news and social networks [Volume 2, Issue 2, 2023, Pages 156-157]
  • Roshandel Arbatani, Taher News platforms and news gatekeeping [Volume 2, Issue 3, 2023, Pages 277-278]

S

  • Saghatforoush, Mohsen Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
  • Salamzadeh, Aidin Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
  • Salamzadeh, Aidin Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
  • Seyyedamiri, Nader Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
  • Seyyedamiri, Nader Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
  • Shah Bandari, Somayyeh The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
  • Shakouri, Mohammad The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
  • Sharaei, Fatemeh Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
  • Sharifi, Seyed Mehdi Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
  • Sheidaei, Saeed Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
  • Shokouhi Bidhandi, Mohammadsajad Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
  • Shokri, Sadegh Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]

T

  • Taghadosi, Razie Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
  • Tajpour, Mehdi Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]

Y

  • Yarahmadi, Fataneh Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]