Author Index

A

  • Ansari, Manouchehr Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]

B

  • Behboodi, Omid The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
  • Behboodi, Omid Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Behnam Feyzabadi, Fatemeh The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

E

  • Emami Qheshlaqh, Saeedeh Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

G

  • Ghafourian Shagerdi, Amir Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]

J

  • Jalilvand, Mohammad Reza Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]

K

  • Konjkav Monfared, Amirreza Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]

M

  • Mafi, Mahdi Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Maleki, Mohammad Hasan Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Mazroui Nasrabadi, Esmaeil Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Mehdi Sharifi, Seyed Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
  • Mirzahosseini, Farzaneh Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Mohaghar, Ali Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Moradi, Mohsen The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

N

  • Nabiloo, Mahdi Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]
  • Naimi-Sadigh, Ali Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]

P

  • Pourdelan, Niloofar Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]

R

  • Rahimnia, Fariborz Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Reza Gholizadeh, Rehane Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Roshandel Arbatani, Taher Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Roshandel Arbatani, Taher Public benefit and platform [Volume 3, Issue 1, 2024, Pages 1-2]

S

  • Sadeqi-Arani, Zahra Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Salehi, Ali Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Sanei, Mehdi Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
  • Saraf Yazd, Mahdi Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Seyed Taheri, Sonia Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
  • Sheikheslami, Zeinab Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]

T

  • Tabatabaei Nesab, Seyyed Mohammad Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]

V

  • Vahidi, Taghi Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]