Media Management Review - Keyword Index

Keyword Index

A

ADO-TCM framework Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
Advertising effectiveness The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Advertising literacy Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
Affordance Investigating the Effect of Social Media Platform Affordances on User Engagement [Volume 1, Issue 1, 2022, Pages 4-29]
Ambiguity confusion The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
Artificial Intelligence Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Arts entrepreneurship Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Art worker Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Attitude towards advertisements The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
Attitude towards Brand The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
Audience attraction Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
Avoidance Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]

B

Behavioral economy A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
Bibliometric Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
Bibliometric analysis Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Bibliometric Mapping Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
Book publishing industry Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Brand advocacy The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Brand crisis An Overview of a Platform's Brand Resilience in the Face of Brand Risk and Crisis [Volume 1, Issue 1, 2022, Pages 102-127]
Branding Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Branding Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
Brand reaction Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Brand Reputation The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Brand resilience An Overview of a Platform's Brand Resilience in the Face of Brand Risk and Crisis [Volume 1, Issue 1, 2022, Pages 102-127]
Brand risk An Overview of a Platform's Brand Resilience in the Face of Brand Risk and Crisis [Volume 1, Issue 1, 2022, Pages 102-127]
Brand sanctity The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Business Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
Business environment The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
Business Intelligence Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Business model Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
Business model Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
Business model canvas Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]

C

Cinema Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
Co-Authorship Network Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
Cognitive use Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
Cognitive war Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]
Commercial Advertisement Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
Communication Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Company's social media Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
Competition Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Competition Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
Competitive Advantage The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
Consumer Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
Consumer Brand Identification The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
Consumption styles The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Content production Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Corona pandemic Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Corona virus Legal Explanation of Scope of News Media Responsibility and Compensation in COVID-19 [Volume 1, Issue 2, 2022, Pages 229-246]
Corporate social responsibility Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]
Covid-19 pandemic Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]
Crisis response communication Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]
Customer engagement Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]

D

Data protection Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
Desire to leave society Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Destination selection The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
Digital financial services Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Digital media platforms Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Digital Transformation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Distributive Justice The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Distributive Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Documentary film Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Dynamic capabilities Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Dynamics Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]

E

Economic instability A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
Electronic Tourism Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Electronic word of mouth advertising Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Emotional attraction The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
Emotional value media The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
Employee recruitment Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
Employees' creativity Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
Empowerment Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
Endorsement credibility The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
Entrepreneurship Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Entrepreneurship Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Ethical decision making Conceptual Framework of Contextual Factors Affecting Ethical Decision-making: A Meta-synthesis Study [Volume 1, Issue 1, 2022, Pages 128-145]
Eudemonic value The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
Evidence Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Evidence base policy Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Experience sharing Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Extended Reality The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]

F

Family incivility The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
Family ties and friendship ties Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Fan maturity Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
Farasocial relationships Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Fashion and clothing industry The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Filimo Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]
Financial media Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Fintech Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Focus Group Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
Follower identification Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Follower purchase intention Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Frontier Technologies Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Futures Research Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
Fuzzy DEMATEL Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]

G

Generational studies Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Generative Artificial Intelligence Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Google Trends What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Guild Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Guild management Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]

H

Hedonic Value The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
Holy Defense Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
Human resource maintenance Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]

I

Immersion360 The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
Influencer Marketing Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
Information attraction The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
Information quality Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
Instagram Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
Institutional Economics Investigating the Behavioral Economics Approach in Media Studies: A Systematic Review [Volume 1, Issue 3, 2022, Pages 274-294]
Institutionalization Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Internet Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
Internet service providers Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]
Iranian social networks Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
Islamic Revolution Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

J

Job performance Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
Job resilience The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Job tensions The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]

L

Labor Law Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Luxury goods Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]

M

Marketing Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
Matching advertisements The Relationship between Message Characteristics of the Perceived Nuisance of Matching Advertisements and the Analysis of its Impact on Web [Volume 1, Issue 2, 2022, Pages 148-167]
Mechanics Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
Media Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]
Media Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
Media economics Investigating the Behavioral Economics Approach in Media Studies: A Systematic Review [Volume 1, Issue 3, 2022, Pages 274-294]
Media Futures Studies The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
Media industry Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
Media industry Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]
Media industry Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
Media industry Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Media workers Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
Meta-analysis Conceptual Framework of Contextual Factors Affecting Ethical Decision-making: A Meta-synthesis Study [Volume 1, Issue 1, 2022, Pages 128-145]
Meta-mobility The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
Meta-synthesis Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
Metaverse The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
Morphological analysis Fuzzy Network Morphology Analysis: A Method for Future Research in the Media Industry [Volume 1, Issue 3, 2022, Pages 364-386]
Mulsemedia (Multisensory Media) The Systematic Review of the Media Futures Studies Focusing on the Emerging Technologies Buzzwords [Volume 1, Issue 2, 2022, Pages 168-188]
Multi-Attribute decision making Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
Museum Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

N

Narrative review Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]
Neoclassical economics Investigating the Behavioral Economics Approach in Media Studies: A Systematic Review [Volume 1, Issue 3, 2022, Pages 274-294]
New media technologies Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
News media Legal Explanation of Scope of News Media Responsibility and Compensation in COVID-19 [Volume 1, Issue 2, 2022, Pages 229-246]

O

Online campaigns Survey the Status of Online Health Campaigns in Social Networks [Volume 1, Issue 2, 2022, Pages 213-228]
Online gambling A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
Online news agencies The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Online Platforms Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Online Trust Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
Open innovation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Organizational entanglement Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Organizational Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Osterwalder Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
Osterwalder’s business model Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]
Overload confusion The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]

P

Pandemic crisis Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
Para-social relationships Designing a Para-social Relationships Framework of Instagram Influencers Based on Influencer Marketing: A Bibliometric Approach [Volume 1, Issue 4, 2022, Pages 460-488]
Persuasion Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
Platform An Overview of a Platform's Brand Resilience in the Face of Brand Risk and Crisis [Volume 1, Issue 1, 2022, Pages 102-127]
Platform Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]
Policy acceptance Effective Policymaking Process of Media Organizations to Attract Audience [Volume 1, Issue 4, 2022, Pages 524-541]
Prescriptive process model Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Prioritization Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
Procedural Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Promotion of National Brand Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
Psychological safety The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
Public relations Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
Purchase intention Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
Purchasing behavior Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]

Q

Quality of working life The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]

R

Research platform Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
Resistance Strategies Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
Restorative Justice Legal Explanation of Scope of News Media Responsibility and Compensation in COVID-19 [Volume 1, Issue 2, 2022, Pages 229-246]
Revenue sharing Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
Road map Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]

S

Scopus database What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Sentiment analysis Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Service organization Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
Similarity confusion The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
Small and Medium-sized Enterprises Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Social attachment Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Social entanglement Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Social Identity Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Social media The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
Social media Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
Social media Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
Social media Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]
Social media Investigating the Impact of Social Media Use by Employees on Their Job Performance with the Mediating Role of Creativity [Volume 1, Issue 4, 2022, Pages 489-505]
Social media Survey the Status of Online Health Campaigns in Social Networks [Volume 1, Issue 2, 2022, Pages 213-228]
Social media Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Social media What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Social media Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
Social media The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Social media Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
Social media Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
Social media celebrities Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Social media content Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
Social Media Marketing Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
Social media platform Investigating the Effect of Social Media Platform Affordances on User Engagement [Volume 1, Issue 1, 2022, Pages 4-29]
Social media platform Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Social media policies What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Social network Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
Social network Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Social network analysis Bibliometric Mapping of Media Policy per Data from Web of Science (2000-2019) [Volume 1, Issue 1, 2022, Pages 53-77]
Social networks data mining A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
Social Value The Effect of Hedonistic, Eudemonic, and Social Values on Consumer Confusion in Social Media Advertisements among Yazdi Citizens [Volume 1, Issue 3, 2022, Pages 344-363]
Sociology of gambling A Sociological Content Analysis of Gambling in Social Networks [Volume 1, Issue 1, 2022, Pages 78-101]
Source credibility Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
Sports Tourism Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
Strategic Foresight Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
Strategy Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World [Volume 1, Issue 3, 2022, Pages 295-316]
Streaming media Identifying the Business Model Canvas of Streaming Media Platforms Based on Osterwalder's Business Model (Case Study: Filimo) [Volume 1, Issue 3, 2022, Pages 387-412]
Survival Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Sustainable competitive advantage Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]

T

Tapsi Online Taxi Service Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
Tehran subway Presentation of the Pattern Using Social Media to Promote Public Relations of Service Organizations (Case Study: Public Relations of Tehran Metro) [Volume 1, Issue 3, 2022, Pages 317-343]
Theater artist Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Thematic analysis Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]
Thematic analysis Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Theory of situational crisis communication Identifying Crisis Response Strategies during the Covid-19 Pandemic in the Sphere of Iranian Media [Volume 1, Issue 4, 2022, Pages 441-459]
The value chain at IRIB Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Tourism Identifying the Effect of Social Media on Increasing Sports Tourism through the Mediation of the Maturity of Fans (Case Study: Tehran Enghelab Sports Club) [Volume 1, Issue 4, 2022, Pages 506-523]
Tourism events The Impact of Tourism Events on Destination Selection: The Mediating Role of Social Media [Volume 1, Issue 1, 2022, Pages 30-52]
Tourism Experience Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Tourist Attractions of Iran Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
Transactional justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Transformation Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Transformational Leadership The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Twitter social network Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]

U

User Influential Factors of Data Protection on Users’ Trust in Social Media: A Situational Analysis [Volume 1, Issue 4, 2022, Pages 415-440]

V

Value co-creation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Value creation Investigating the Relationship between Strategic Foresight and Media Technologies in Business Models [Volume 1, Issue 2, 2022, Pages 189-212]
Virtual Brand engagement The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

W

Work challenges Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
Work difficulty Investigating and Identifying the Dimensions of Difficulty and Challenges of Work in the Media Industry: A Meta-synthesis Study [Volume 1, Issue 2, 2022, Pages 247-271]
Workplace bullying The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]