Media Management Review - Keyword Index

A

Advertising effectiveness The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Artificial Intelligence Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Arts entrepreneurship Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Art worker Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]

B

Bibliometric analysis Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Book publishing industry Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Brand advocacy The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Branding Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Brand reaction Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Brand Reputation The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Brand sanctity The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Business environment The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
Business Intelligence Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]

C

Commercial Advertisement Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
Communication Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Company's social media Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
Competition Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Consumer Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
Consumption styles The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Content production Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Corona pandemic Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Customer engagement Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]

D

Desire to leave society Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Digital financial services Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Digital media platforms Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]
Digital Transformation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Distributive Justice The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Distributive Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Documentary film Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Dynamic capabilities Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]

E

Electronic Tourism Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Electronic word of mouth advertising Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Emotional value media The Effect of Emotion Resulting from Non-verbal Codes in Commercial Environments on the Audience's Perception of the Commercial Message [Volume 2, Issue 1, 2023, Pages 47-85]
Entrepreneurship Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Entrepreneurship Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Evidence Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Evidence base policy Feasibility of Using Documentary Films to Provide Policy Evidence in Evidence-Based Policy [Volume 2, Issue 4, 2023, Pages 486-518]
Experience sharing Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]

F

Family incivility The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
Family ties and friendship ties Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Farasocial relationships Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Fashion and clothing industry The Relationship between Self-concept and Consumption Styles through the Mediating Role of Effective Advertising in the Women's Fashion and Clothing Industry among the Citizens of Isfahan [Volume 2, Issue 3, 2023, Pages 391-413]
Financial media Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Fintech Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Follower identification Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Follower purchase intention Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Frontier Technologies Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]

G

Generational studies Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Generative Artificial Intelligence Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Google Trends What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Guild Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Guild management Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]

H

Human resource maintenance Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]

I

Institutionalization Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Internet Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]

J

Job resilience The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Job tensions The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]

L

Labor Law Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]

M

Media industry Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]

O

Online news agencies The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Online Platforms Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Open innovation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]
Organizational entanglement Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Organizational Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]

P

Persuasion Presenting the Persuasion Model of Commercial Advertisements with the Approach of Promoting National Production; A Case Study in Islamic Republic of Iran Broadcasting (IRIB) [Volume 2, Issue 2, 2023, Pages 201-217]
Prescriptive process model Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Procedural Justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Psychological safety The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]
Purchasing behavior Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]

Q

Quality of working life The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]

S

Scopus database What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Sentiment analysis Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]
Small and Medium-sized Enterprises Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
Social attachment Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Social entanglement Analyzing Occupational and Social Factors Effective in Maintaining Human Resources in Creative Industries (Case of Employees in the News Department of IRIB) [Volume 2, Issue 2, 2023, Pages 177-200]
Social Identity Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Social media Exploring the Role of Social Media in the Success of Arts Entrepreneurs [Volume 2, Issue 1, 2023, Pages 32-46]
Social media What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Social media Explaining the Impact of Social Media on Making Similarity and Adaptability of Millennials' Purchasing Behavior in Purchasing Luxury Clothing [Volume 2, Issue 2, 2023, Pages 257-276]
Social media The Impact of Social Media on Reputation, Sanctity, Equity, and Brand Advocacy: A New Investigation in the Digital World [Volume 2, Issue 4, 2023, Pages 544-567]
Social media celebrities Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Social Media Marketing Explaining the Role of Company's Social Media Marketing on Customer Engagement: Examining Brand Experience and Customer Age Generation [Volume 2, Issue 3, 2023, Pages 337-365]
Social media platform Examining the Effect of Social Media Celebrities and Para-social Relationships with them on the Intention to buy of Followers (Case Study: Instagram Social Media) [Volume 2, Issue 1, 2023, Pages 86-109]
Social media policies What Do Users and Researchers Say about Social Media Policies? (Mapping data from Google and Scopus) [Volume 2, Issue 1, 2023, Pages 137-155]
Social network Analyzing the Role of Users’ Social Identity in Reaction towards Brand Implying on the Role of Social Networks (Case of Higher Education Students in University of Tehran) [Volume 2, Issue 4, 2023, Pages 440-465]
Survival Designing a Process Model of Fintech Platforms’ Survival [Volume 2, Issue 1, 2023, Pages 3-31]
Sustainable competitive advantage Sustainable Competitive Advantage in Digital Media Platforms: A Bibliometric Review [Volume 2, Issue 3, 2023, Pages 279-298]

T

Theater artist Challenges of Guild Union Management in Iranian Theater [Volume 2, Issue 2, 2023, Pages 158-176]
Thematic analysis Designing an Entrepreneurial Branding Framework Effective on Dynamic Capabilities in Small and Medium-sized Businesses in the Book Publishing Industry [Volume 2, Issue 4, 2023, Pages 416-439]
The value chain at IRIB Approaches of Institutionalizing the Upstream Policy in the Elements of the Value Chain of Content Production in the news section of the IRIB [Volume 2, Issue 2, 2023, Pages 237-256]
Tourism Experience Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments [Volume 2, Issue 1, 2023, Pages 110-136]
Transactional justice The Role of Organizational Justice in the Quality of Work Life of the Employees of Islamic Republic of Iran Television Education Channel [Volume 2, Issue 3, 2023, Pages 318-336]
Transformation Media Industry Transformation Based on Artificial Intelligence Technology: Applications, Opportunities, and Risks [Volume 2, Issue 3, 2023, Pages 366-390]
Transformational Leadership The Role of Transformational Leadership and Distributive Justice on the Improvement of Employees’ Resilience in the Media Organizations (Case of Internet News Agencies) [Volume 2, Issue 3, 2023, Pages 299-317]
Twitter social network Examination of the Behavioral Patterns of X, Y, and Z Generations in Confronting COVID-19 Content on Twitter [Volume 2, Issue 4, 2023, Pages 519-543]

V

Value co-creation Designing a Value Co-creation Model in Media Platforms by Explaining the Role of Open Innovation, Artificial Intelligence, and Business Intelligence [Volume 2, Issue 2, 2023, Pages 218-236]

W

Workplace bullying The Effect of Family Incivility on Workplace Bullying with the Mediating Role of Psychological Safety in Media Organizations (Case Study: Isfahan City Newspapers) [Volume 2, Issue 4, 2023, Pages 466-485]