Keyword Index

A

  • Advertising literacy Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Attitude towards Brand The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]
  • Avoidance Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]

B

  • Branding Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
  • Business Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Business model Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]

C

  • Cinema Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Cognitive war Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]
  • Competition Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Consumer Brand Identification The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

D

  • Dynamics Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]

E

  • Employee recruitment Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]
  • Empowerment Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Endorsement credibility The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]

F

  • Focus Group Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]

H

  • Holy Defense Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

I

  • Information quality Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Instagram Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
  • Iranian social networks Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Islamic Revolution Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

L

  • Luxury goods Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]

M

  • Marketing Instagram and the Effects of Luxury Goods Marketing: Investigating the Effect of Luxury Brand Advertising on Brand Community Interaction [Volume 3, Issue 1, 2024, Pages 134-152]
  • Mechanics Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Multi-Attribute decision making Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Museum Designing a Model for Recruiting Employees of Creative Industries (Study of the Museum of the Islamic Revolution and Holy Defense) [Volume 3, Issue 1, 2024, Pages 29-53]

N

  • Narrative review Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]

O

  • Osterwalder Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]

P

  • Pandemic crisis Business Strategies of the Iranian Cinema Industry: The Business Model of the Iranian Cinema industry in the Covid-19 Era [Volume 3, Issue 1, 2024, Pages 54-84]
  • Prioritization Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace [Volume 3, Issue 2, 2024, Pages 153-183]
  • Promotion of National Brand Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Purchase intention Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]

R

  • Research platform Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
  • Resistance Strategies Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media [Volume 3, Issue 2, 2024, Pages 288-308]
  • Revenue sharing Designing a Revenue Sharing Model for Research Platforms [Volume 3, Issue 2, 2024, Pages 212-230]
  • Road map Coordinates of the Road Map of Cognitive War Application in Technological Media [Volume 3, Issue 1, 2024, Pages 3-28]

S

  • Social media Designing the Social Media Branding Model of Iranian food Manufacturing Companies Using Grounded Theory [Volume 3, Issue 1, 2024, Pages 85-110]
  • Social media Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]
  • Social media content Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]
  • Source credibility Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model [Volume 3, Issue 2, 2024, Pages 260-287]

T

  • Tapsi Online Taxi Service Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI) [Volume 3, Issue 2, 2024, Pages 231-259]
  • Tourist Attractions of Iran Identifying Factors Affecting the Promotion of the National Brand by Emphasizing Iran's Tourist Attractions and Using the Capacities of Social Media [Volume 3, Issue 1, 2024, Pages 111-133]

V

  • Virtual Brand engagement The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude [Volume 3, Issue 2, 2024, Pages 184-211]