Aims
The principal aim of the Media Management Review (MMR) is to publish authentic, peer-reviewed research studies that promote managerial and business perspectives within the field of media management. The journal seeks to drive research efforts in this direction by fostering a deeper understanding of the business dynamics inherent to media organizations. Key goals of the journal include:
- Encouraging Interdisciplinary Research: Bridging the fields of information technology, business, business policy, entrepreneurship, and media management.
- Advancing Methodological Applications: Promoting studies that apply social media data analysis to solve complex media management problems.
- Theoretical Development: Advancing the view of institutional and evolutionary economics within the context of media management.
- Knowledge Synthesis: Classifying and analyzing existing knowledge in the field through the review of previous empirical research to establish a robust foundation for future study.
Scope
The Media Management Review (MMR) invites submissions covering a wide range of topics related to the business, management, and economics of media. Specific areas of interest include, but are not limited to:
- Strategy & Economics:
- Media economics (evolutionary, institutional, mainstream, and political economies)
- Strategic management in the media industry
- Business models in media organizations
- Competitive advantages and dynamic capabilities of media companies
- Ownership structures, monopoly, and competition in the media industry
- Emerging markets and niche markets in the media industry
- Operations & Management:
- Human resource management in media organizations
- Management of non-profit organizations, news agencies, and media organizations
- Distributors and suppliers of the media industry
- Legal issues and intellectual property rights in organizations and media platforms
- Media policy
- Innovation & Technology:
- Media innovation (open, fundamental, gradual, imitative, and user-oriented)
- Modern technologies and media (big data, cloud computing, IoT, virtual reality, augmented reality, etc.)
- Application of computational methods in tackling problems of media organizations
- Social networks and multimedia platforms
- Content & Audience:
- Advertising models and new forms of monetization in the media industry
- Surveying audience and media consumer behaviors
- Content strategies and user-generated content
- Entertainment and digital games industry
- Entrepreneurship & Education:
- Media entrepreneurship and organizational entrepreneurship in the media industry
- Teaching media management
- Research methods in media and social media analysis methods.
