Aims and Scope

 

Aims and scope

The principal aim of Media Management Review is to publish authentic, peer-reviewed research studies to promote the managerial and business perspective in the field of media management and drive the research efforts in this direction.

Encouraging interdisciplinary research in the fields of information technology, business, business policy, entrepreneurship and media management; promoting studies on the application of social media data analysis in solving media management problems and advancing the view of institutional and evolutionary economics in the field of media management are also among the goals of the journal expected to be achieved through the classification and analysis of the existing knowledge in the field of media management, which is the result of reviewing the previous empirical research.

 

Specific areas of interest include:

  • Advertising models and new forms of monetization in the media industry
  • Ownership structures, monopoly and competition in the media industry
  • Competitive advantages and dynamic capabilities of the organization/media companies
  • Surveying audience and media consumer behaviors
  • Emerging markets and niche markets in the media industry
  • Human resource management in media organizations
  • Media policy
  • Application of computational methods in tackling problems of media organizations
  • Entertainment and digital games industry
  • Media economics including evolutionary, institutional, mainstream, and political economies
  • Business models in media organizations
  • Strategic management in the media industry
  • Social networks and multimedia platforms
  • Media innovation including open, fundamental, gradual and imitative as well as user-oriented innovations
  • Content strategies and user-generated content
  • Media entrepreneurship and organizational entrepreneurship in the media industry
  • Modern technologies and media (big data, cloud space, IoT, virtual reality, augmented reality, etc.)
  • Distributors and suppliers of the media industry
  • Legal issues and intellectual property rights in organizations and media platforms
  • Teaching media management
  • Management of non-profit organizations; news agencies and organizations
  • Research methods in media and social media analysis methods