Media Management: From Media Organizations to Media Ecosystems

Pages 1-2

10.22059/mmr.2026.107011

• Editor-in-Chief Lecture
• PDF 288.12 K

Explaining the Impact of Requirements of Film Tourism Marketing on Tourists’ Intention to Visit Film Tourism Destinations

Pages 3-30

10.22059/mmr.2026.382890.1116

Negin Ahmadi Khoshuei; Sajad Ferdowsi

• View Article
• PDF 686.3 K

Investigating the Impact of Trading Signals Published in Telegram Channels on Capital Market Trading Value Using Machine Learning Algorithms

Pages 31-54

10.22059/mmr.2026.412421.1256

Mohammad Ebrahim Raei Ezabadi; Seyyed Hossein Alavi; Ali Kianifar

• View Article
• PDF 639.73 K

From Virtual Influencers to Purchase Decision: The Mediating Role of Parasocial Interactions and the Moderating Role of Impulsivity

Pages 55-84

10.22059/mmr.2026.409610.1242

Atefeh Pakdaman; Negin Sangari; Peyvand MirzaeianKhamseh

• View Article
• PDF 713.17 K

A Qualitative Analysis of Human Capital Management Challenges in Iranian News Agencies

Pages 85-102

10.22059/mmr.2026.412515.1257

Hadi Moghaddamzadeh; Rahim Khaki

• View Article
• PDF 449.43 K

Designing a Model for the Role of Social Networks in the Development of the Internet of People (IoP) in Iran

Pages 103-124

10.22059/mmr.2026.396106.1179

Omid Ali Masoudi; Saeideh Bandegi Monfared; Mehran Samadi; Samad Abedini

• View Article
• PDF 352.42 K

Analyzing Influencer Marketing in Instagram Public Relations Campaigns (Case Study: TAPSI Company)

Pages 125-148

10.22059/mmr.2026.402213.1207

Farzaneh Sharifi; Samindokht Mohammadi

• View Article
• PDF 405.73 K