Media Management Review - Articles List

Volume & Issue: Volume 3, Issue 2, 2024

Identifying and Prioritizing Factors Affecting the Use of Social Networks in Iran's Cyberspace

Pages 153-183

10.22059/mmr.2024.381357.1104

Ali Mohaghar; Mohammad Hasan Maleki; Mahdi Saraf Yazd

The Effect of Confirmatory Credibility on Brand Loyalty and Brand Love in Multimedia Platforms, Investigating the Role of Virtual Brand Community Engagement, Brand Identity and Brand Attitude

Pages 184-211

10.22059/mmr.2024.381170.1102

Fatemeh Behnam Feyzabadi; Omid Behboodi; Mohsen Moradi

Designing a Revenue Sharing Model for Research Platforms

Pages 212-230

10.22059/mmr.2024.380475.1098

Ali Naimi-Sadigh

Gap Analysis of Implementation: Perception of Gamification Elements in Advertising Content (Case Study: Social Network and Online Taxi Application TAPSI)

Pages 231-259

10.22059/mmr.2024.379826.1093

Rehane Reza Gholizadeh; Zahra Sadeqi-Arani; Esmaeil Mazroui Nasrabadi

Investigating the Impact of Social Media Content by Influencers and Users on the Purchase Intention of Low-Income Customers Using the SOR Model

Pages 260-287

10.22059/mmr.2024.382214.1113

Niloofar Pourdelan; Fariborz Rahimnia; Omid Behboodi; Zeinab Sheikheslami

Investigating the Effect of Advertising Literacy Dimensions on Resistance Strategies of Users in Social Media

Pages 288-308

10.22059/mmr.2024.379993.1095

Farzaneh Mirzahosseini; Amirreza Konjkav Monfared; Seyyed Mohammad Tabatabaei Nesab

Media Management Review

Journal Archive

Volume 3 (2024)

2024

2024

Volume 2 (2023)

Volume 1 (2022)