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Volume & Issue: Volume 4, Issue 2, 2025 
Number of Articles: 6
Analysis of Factors Affecting the Design of a Platform Economy Model in Iran Influenced by Artificial Intelligence

Pages 192-215

10.22059/mmr.2025.396471.1184

Sahar Gharaati; Mastooreh Ezzat Zadeh; Sara Mohamadpour

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  • PDF 855.46 K

Developing a Qualitative Framework for Empowering Expert Talents of the Digital Native Generation in the Islamic Republic of Iran Broadcasting (IRIB): A Grounded Theory Approach

Pages 216-244

10.22059/mmr.2025.396929.1185

Saeed Madankan; Hossein Damghanian; Adel Azar; Alireza Moghaddam

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  • PDF 600.38 K

Presenting a Paradigmatic Model to Analyze the Functions of Social Media in Customer Management and Sales

Pages 245-281

10.22059/mmr.2025.394309.1174

Ali Pourang; Mohammad Safari

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  • PDF 700.4 K

The Effect of Using Emoji in Marketing Communications on Consumer's Purchase Intention

Pages 282-308

10.22059/mmr.2025.389087.1151

Arash Hamedinejad; Amin Attari; Mehrdad Estiri

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  • PDF 459.72 K

Examining the Effective Factors of Social Media Influencers in Tourist Decision-Making

Pages 309-329

10.22059/mmr.2025.386340.1139

Mona Sadat; Mehdi Basouli

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  • PDF 479.77 K

Consumers' Cognitive, Emotional, and Behavioral Responses to Augmented Reality Technology in E-Commerce Platforms

Pages 330-356

10.22059/mmr.2025.381522.1106

Fatemeh Mohammadi; Parisa Yazdani; Mohammad Rasool Feiz

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  • PDF 980.98 K

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Volume 4 (2025)
Issue 2
2025
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2025
Volume 3 (2024)
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