Media Management Review - Articles List

Media Management Review

Volume & Issue: Volume 4, Issue 3, 2025

Number of Articles: 6

Selection of a Marketing Strategy for an Online Video Platform Using a Multi-Criteria Decision-Making Approach

Pages 357-385

10.22059/mmr.2025.393614.1167

Zeinab Moloodi, Ameneh Khadivar, Mohammad Reza Amini

Identifying Factors Affecting Webrooming Behavior in the Online Retail Industry

Pages 386-414

10.22059/mmr.2025.389577.1153

Ali Rafiaani, Ata Harandi, Shadan Vahabzadeh

The Legal Responsibility of Social Media Platforms for Automated Decisions Made by AI Algorithms: A Comparative Study of the Legal Systems in the United States, Europe, and Iran

Pages 415-437

10.22059/mmr.2025.381742.1108

Emad Molla Ebrahimi

Examining the Impact of user generated Content on Purchase Intention and Impulsive Buying with the Mediation of Attitude towards Online Shopping in the Fashion and Clothing Industry

Pages 438-465

10.22059/mmr.2025.390334.1157

Dariush Tahmasebi, Aydin Salamzadeh, Mehdi Khademi, Sara YazdanPanah

Identification and Analysis of Intellectual Property Challenges in Iran's Digital Creative Industries

Pages 466-488

10.22059/mmr.2025.391463.1161

Ghasem Safaeinejad, Sayyed Taha Reza Nayyerhoda

Applying Social Media Data in Science and Technology Policy Agenda-Setting (A Case Study: Platform X)

Pages 489-514

10.22059/mmr.2025.405128.1219

Somayeh Labafi

Media Management Review

Journal Archive

Volume 5 (2026)

Volume 4 (2025)

2025

2025

2025

2025

Volume 3 (2024)

Volume 2 (2023)

Volume 1 (2022)