مرور نظام‌مند عوامل مؤثر بر رقابت‌پذیری در صنایع خلاق فرهنگی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.

2 استادیار، گروه کسب‌وکار، دانشکدۀ معارف اسلامی و مدیریت، دانشگاه امام صادق (ع)، تهران، ایران.

3 دانشیار، گروه کسب‌وکار، دانشکده معارف اسلامی و مدیریت، دانشگاه امام صادق(ع)، تهران، ایران.

4 دانشجوی کارشناسی ارشد، گروه کسب‌وکار، دانشکده معارف اسلامی و مدیریت، دانشگاه امام صادق (ع)، تهران، ایران.

چکیده

هدف: صنایع خلاق فرهنگی به‌دلیل تأثیرهای چشمگیر بر فرهنگ، اقتصاد و جوامع، توجه بسیاری از پژوهشگران، سیاست‌گذاران و کسب‌وکارها را جلب کرده‌اند. در دنیای پرتحول امروز، شناسایی عوامل مؤثر بر رقابت‌پذیری این صنایع، برای توسعۀ پایدار و حفظ مزیت رقابتی ضروری است؛ از این‌رو پژوهش حاضر با هدف شناسایی عوامل مؤثر بر رقابت‌پذیری صنایع خلاق فرهنگی و کاهش شکاف در این زمینه صورت پذیرفت.
روش: به‌علت پراکندگی پژوهش‌ها در زمینۀ رقابت‌پذیری در صنایع خلاق فرهنگی، از روش مرور نظام‌مند استفاده شده است؛ در این راستا ۲۰۹۲ مقاله وارد فرایند مرور نظام‌مند شد که پس از غربالگری مبتنی بر الگوی PRISMA-S، 54 مقالۀ نهایی برای تحلیل انتخاب شد. این مقاله‌ها با تحلیل مضمون بازتابی بررسی و مضامین اصلی مرتبط با رقابت‌پذیری استخراج شدند.
یافته‌ها: تحلیل ۵۴ مقاله نهایی، به شناسایی ۵۹ مضمون پایه منجر شد. این مضمون‌ها در قالب ۲۶ مضمون‌سازمان‌دهنده و ۸ مضمون‌فراگیر دسته‌بندی و در نهایت جدول و شبکه مضامین ارائه شد. مضامین فراگیر شناسایی شده عبارت‌اند از: عوامل کلیدی همچون نیروی انسانی متخصص فرهنگی، بازاریابی، برندنیگ و هویت فرهنگی، استراتژی و مدیریت در صنایع خلاق فرهنگی، فناوری‌های خلاق‌محور، شرایط صنایع خلاق فرهنگی، زیرساخت صنایع خلاق فرهنگی، اقتصاد خلاق و درآمدزایی پویا و حمایت‌های دولتی و سیاست‌های فرهنگی.
نتیجه‌گیری: خروجی پژوهش حاضر، چارچوبی برای تحلیل و تقویت رقابت‌پذیری صنایع خلاق فرهنگی ارائه می‌دهد. بر اساس نتایج، تقویت رقابت‌پذیری در این صنایع، مستلزم اتخاذ رویکردی جامع و چندبُعدی شامل عوامل داخلی (نیروی انسانی، بازاریابی و برندینگ، فناوری، استراتژی و مدیریت) و عوامل خارجی (اقتصاد خلاق، زیرساخت صنعت، شرایط صنعت، حمایت‌های دولتی و سیاست‌های فرهنگی) است.

کلیدواژه‌ها

عنوان مقاله [English]

A Systematic Review of Competitiveness Factors in Creative and Cultural Industries

نویسندگان [English]

  • Ali Elahi 1
  • Mohammad Javadi 2
  • Nader Jafari Haftkhani 3
  • Mohammad Rezaali 4
1 Ph.D. Candidate, Department of Business Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.
2 Assistant Prof., Department of Business, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran.
3 Associate Prof., Department of Business, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran.
4 MSc. Student, Department of Business, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran.
چکیده [English]

Objective
Creative and cultural industries (CCIs) have emerged as vital drivers of economic growth, cultural enrichment, and social cohesion, capturing the attention of researchers, policymakers, and businesses worldwide. In an era defined by rapid technological advancements, evolving consumer preferences, and increasing globalization, understanding the factors that underpin the competitiveness of CCIs is paramount for fostering sustainable development and securing a competitive advantage. This study addresses this pressing need by systematically identifying the determinants of competitiveness within CCIs, thereby bridging a significant research gap in the field. The primary aim is to develop a comprehensive framework for analyzing and enhancing CCI competitiveness, offering insights into both internal capabilities and external environmental factors that contribute to their success.
Research Methodology
Recognizing the fragmented nature of existing research on CCI competitiveness, a rigorous systematic review methodology was employed to synthesize the available evidence. The review process adhered to the PRISMA-S guidelines, ensuring transparency, replicability, and methodological rigor. An initial search identified 2092 potentially relevant articles, which were then subjected to a multi-stage screening process based on pre-defined inclusion and exclusion criteria. This meticulous screening resulted in the selection of 54 articles that met the quality standards and were deemed most relevant to the research question. The selected articles were analyzed using reflexive thematic analysis, a qualitative method that enables researchers to identify, organize, and interpret patterns of meaning within a body of text. This approach facilitated the extraction of key themes related to CCI competitiveness, allowing for a nuanced understanding of the factors driving success in these industries. The reflexive nature of the analysis involved ongoing reflection and refinement of the themes, ensuring that the findings accurately reflected the complexities of the data.
Findings
The thematic analysis of the 54 selected articles yielded a rich and multi-faceted understanding of CCI competitiveness. The analysis identified 59 basic themes, which were subsequently organized into 26 organizing themes and 8 overarching global themes. These global themes represent the core dimensions of CCI competitiveness, encompassing a wide range of factors that influence their performance in the global marketplace. The identified global themes include: (1) specialized cultural human resources, emphasizing the importance of skilled and creative talent; (2) marketing, branding, and cultural identity, highlighting the role of effective communication and unique brand positioning; (3) strategy and management in CCIs, focusing on leadership, organizational structure, and strategic decision-making; (4) creative technologies, underscoring the importance of innovation and technology adoption; (5) conditions of CCIs, encompassing market dynamics, regulatory frameworks, and competitive landscapes; (6) CCI infrastructure, emphasizing the availability of physical and digital infrastructure; (7) creative economy and dynamic revenue generation, focusing on sustainable business models and diversified revenue streams; and (8) government support and cultural policies, highlighting the role of public sector initiatives in fostering CCI growth.
Discussion & Conclusion
This research provides a valuable framework for analyzing and enhancing the competitiveness of CCIs, offering insights for policymakers, industry practitioners, and researchers alike. The findings underscore the need for a holistic and multi-dimensional approach to fostering competitiveness in these industries, recognizing the interplay between internal capabilities and external environmental factors. Based on the results, strengthening CCI competitiveness requires a concerted effort to: (1) Invest in the development of specialized cultural human resources through education, training, and skills development programs; (2) Implement effective marketing and branding strategies that leverage cultural identity and create unique brand positioning; (3) Foster strategic management practices that promote innovation, adaptability, and long-term sustainability; (4) Encourage the adoption of creative technologies to enhance production processes, distribution channels, and audience engagement; (5) Create enabling conditions for CCIs by addressing market challenges, streamlining regulatory frameworks, and fostering a competitive landscape; (6) Develop robust CCI infrastructure, including physical spaces, digital platforms, and support services; (7) Promote the development of creative economies and dynamic revenue generation models that diversify income streams and ensure financial sustainability; (8) Implement supportive government policies and cultural initiatives that foster CCI growth, promote cultural diversity, and stimulate economic activity. Future research should focus on exploring the dynamic relationships between these factors and investigating the specific strategies that CCIs can employ to enhance their competitiveness in different contexts. Longitudinal studies are needed to examine the long-term impacts of various interventions and policies on CCI competitiveness. Additionally, comparative studies across different countries and regions can provide valuable insights into the factors that drive success in diverse cultural and economic environments.
 

کلیدواژه‌ها [English]

  • Competitiveness
  • Creative and Cultural Industries
  • Systematic Review

مراجع

اعتمادی، مرجان؛ سیدنقوی، میرعلی؛ بامدادصوفی، جهانیار؛ حمزه‌پور، مهدی (1398). طراحی مدل مفهومی ساختاری تفسیری رهبری ناب؛ مبتنی بر رهیافت‌های جامع جوهره مفهوم ناب. نشریه علمی مدیریت فردا، 57(17)، 250- 333.
رحیمی، عباس؛ الهی، علی؛ نیازی، مرتضی (1403). مدل‌سازی عوامل کلیدی موفقیت در توسعه زیرساخت فرهنگی ایران (موردمطالعه: صنعت سالن‌های نمایش). مطالعات میان‌رشته‌ای ارتباطات و رسانه، 7(25)، 147- 178.
رحمان‌سرشت، حسین؛ صفاییان، میترا (۱۳۹۰). مدل رقابت‌پذیری صنایع تولیدی در ایران. مطالعات مدیریت صنعتی، ۹(۲۲)، 75-  ۱۰۴.
ذوالفقاریان، محمدرضا (1401). طراحی مدل مفهومی یکپارچه نوآوری در صنایع خلاق و فرهنگی: ارزیابی عمق و ابعاد نوآوری در صنایع دستی ایرانی. اندیشه مدیریت راهبردی (اندیشه مدیریت)، 16(4)، 1-38.
شاملی حاجی‌آبادی، مهدی؛ مدهوشی، مهرداد؛ آقاجانی، حسنعلی (1398). طراحی نظام پایش اثرات صنایع خلاق ایران. راهبرد فرهنگ، 12(45)، 131-152.
شیخ‌زاده، محمد؛ بنی‌اسد، رضا (1400). تحلیل مضمون: مفاهیم، رویکردها و کاربردها. قم: انتشارات لوگوس.
کیقبادی، مرضیه؛ فخرایی، مرضیه؛ علوی، سیده‏ سارا؛ زواری، سیدعبدالمجید (1387). شناخت صنعت فرهنگی. قم: نشر آصف.
 
References
Agazu, B. G. & Kero, C. A. (2024). Innovation strategy and firm competitiveness: a systematic literature review. Journal of Innovation and Entrepreneurship, 13(1), 24.
Ambastha, A. & Momaya, K. (2004). Challenges for Indian software firms to sustain their global competitiveness. Singapore Management Review, 26(2), 65-78.
Astike, K. (2022). Does cultural economics affect country’s competitiveness? Business, Management and Economics Engineering, 20(2), 224-236.
Banwet, D.K., Momaya, K. & Shee, H.K. (2002). Competitiveness: Perceptions, reflections and directions. IIMB Management Review, 14(3), 105–116.
Bhawsar, P. & Chattopadhyay, U. (2015). Competitiveness: Review, reflections and directions. Global Business Review, 16(4), 665-679.
Bobircă, A. & Miclăus, P.-G. (2013). Benchmarking Romania’s creative competitiveness. Journal of International Studies, 6(1), 22-37.
Braun, V., Clarke, V. (2021). Thematic analysis: A practical guide. United Kingdom: SAGE Publications.
Caballero, J. & Pistis, M. (2023). World competitiveness report. Lausanne: IMD.
Chan, T., Li, Y., Hashim, H. & Iliany Ibrahim, A. (2022). Online promotional communication attributes and company competitiveness of a Malaysian fast fashion clothing company. International Journal of Technology, 1345-1353.
Chen, M. J. & Miller, D. (2015). Reconceptualizing competitive dynamics: A multidimensional framework. Strategic management journal, 36(5), 758-775.
Cherry, G., Boland, A. & Dickson, R. (2023). Doing a systematic review: A student′s guide (Third ed.). SAGE Publications Ltd.
Chikan, A. (2008). National and firm competitiveness: A general research model. Competitiveness Review, 18(1), 20–28.
Claire Shih, W. & Konstantinos, A. (2019). Transmission mechanisms in the creative economy, fashion design processes and competitiveness: The case of progressive Taiwanese fashion designers. Fashion Practice, 11(2), 197- 221.
Corallo, A., Lazoi, M., Marra, M., Quarta, L., Rimini, A. & Liaci, C. (2019). A processes reference framework for creative & cultural industries. In BPM (Industry Forum) (pp. 73-84)
Dellisanti, R. (2023). CCIs and local development: The role of creativity generation. In Cultural and creative industries and regional development: Creativity where and why (pp. 205-232). Cham: Springer International Publishing.
Duffy, B. E., Poell, T. & Nieborg, D. B. (2019). Platform practices in the cultural industries: Creativity, labor, and citizenship. Social media+Society, 5(4).
Etemadi, M., Seyed Naghavi, M. A., Bamdad Soufi, J. & Hamzehpoor, M. (2019). Designing a conceptual model of lean leadership based on comprehensive approaches to the essence of lean concept. Modiriat-e-farda, 57(57), 233. (in Persian)
Fadillah Mardianto, F., Ridha Hastuti, D., Anugerahing Husada, D. & Andriawan, R. (2019). Comparative analysis of the competitiveness between Indonesian movies against international movie, as a reference in developing Indonesia’s Cinema and curriculum about cinematography. International Journal of Innovation, 5(3), 685-707.
Flanagan, R., Lu, W., Shen, L. & Jewell, C. (2007). Competitiveness in construction: a critical review of research. Construction management and economics, 25(9), 989-1000.
Garelli, S. (2012). World Competitiveness Report. Lausanne: IMD.
Hosseini, S. M., Hamidizadeh, M. R. & Taheri, M. (2014). Corporate competitiveness: a systematic review. Arth Prabandh J Econ Manag, 3(2), 119-140.
Howse, J. & McLarney, C. (2006). The big pictures: Sources of national competitiveness in the global movie industry. Vikalpa, 31(3), 19-44.
Huang, X. & Tian, C. (2014). International competitiveness of the chinese publishing industry. Publishing Research Quarterly, 30, 104-114.
Kallio, T., Raitio, K. & Kivistö, J. (2022). Challenges and opportunities post pandemic of organizational ergonomics to promote the social sustainability in cultural and creative industries: A critical review and future research Agenda. Journal of Organizational Ergonomics, 12(4), 1-15.
Kerry, M. J., & DeSimone, J. A. (2019). Learning organizational ambidexterity: A joint-variance synthesis of exploration-exploitation modes on performance. The Learning Organization, 26(4), 352-380.
Keyghobadi, M., Fakhrai, M., Alavi, S. S. & Zavari, S. A. (2008). Understanding the Cultural Industry. Qom: Asef Publication. (in Persian)
Kong, L. (2014). From cultural industries to creative industries and back? Towards clarifying theory and rethinking policy. Inter-Asia cultural studies, 15(4), 593-607.
Laksitoa, H. & Ratmonoa, D. (2021). Increasing the competitiveness of creative industries based on information technology and good corporate governance in central Java. International Journal of Data and Network Science, 5(2), 83-90.
Lazzeretti, L., Oliva, S., Innocenti, N. & Capone, F. (2022). Rethinking culture and creativity in the digital transformation. European Planning Studies, 1-9.
Li, J. (2021). [Retracted] Grey correlation analysis of economic growth and cultural industry competitiveness. Complexity, 2021(1), 5594080.
Li, X. (2020). Cultural creative economy and urban competitiveness: How one matters to the other. Journal of Urban Affairs, 42(8), 1164-1179.
Lin, Q. & Lian, Z. (2017). A study of the innovation and protection mechanisms for the cultural and creative industries. In 2017 International Conference on Applied System Innovation (ICASI) (pp. 133-135). IEEE.
Liu, S., Zhou, Y. & Wang, X. (2023). WDBA method for probabilistic linguistic MAGDM with entropy weight and application to consumer competitiveness evaluation in creative and cultural industries. Journal of Intelligent & Fuzzy Systems, 44(2), 3399-3409.
Mardianto, M. F. F., Hastuti, D. R., Husada, D. A. & Andriawan, R. (2019). Comparative analysis of the competitiveness between Indonesian movies against international movie, as a reference in developing Indonesia's cinema and curriculum about cinematography. Special Edition: International Journal of Innovation, Creativity and Change, 5(3), 685-707.
Martin-Gonzalez, R., Swart, K. & Luque-Gil, A. M. (2024). Sport tourism competitiveness: A systematic review of relevant literature from 2012 to 2022. African Journal of Hospitality, Tourism and Leisure, (2), 221-230.
Min, B.S. (2024). The K-pop industry: competitiveness and sustainability. International Journal of Cultural Policy, 1-17.
Mitkus, T. & Nedzinskaitė-Mitkė, V. (2017). Promoting competitiveness in creative industries: changes and trends of Lithuanian film industry in 21st century. Creativity Studies, 1-12.
Moon, H.C. & Yin, W. (2020). How Chinese filmmakers effectively respond to Chinese government policy for enhancing their competitiveness. Response to Government Policy for Competitiveness, 47- 55.
Munizu, M. & Riyadi, S. (2021). An application of analytical hierarchy process (AHP) in formulating priority strategy for enhancing creative industry competitiveness. Decision Science Letters, 10(3), 443-450.
Munizu, M., Alama, S., Pono, M. & Riyadi, S. (2024). Do digital marketing, integrated supply chain, and innovation capability affect competitiveness, and creative industry performance? International Journal of Data and Network Science, 8(2), 1025-1034.
OECD (2022). The culture fix: Creative people, places and industries, Local Economic and Employment Development (LEED). Paris: OECD Publishing.
Parc, J. & Hwy-Chang, M. (2013). Korean dramas and films: Key factors for their international competitiveness. Asian journal of social science, 41(2), 126-149.
Paul, J. & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review, 38(5), 1082-1111.
Pikkarainen, M. & Pärssinen, M. (2019). Using the strategy tripod to understand strategic management in the “evaluation-friendly” organizations of cultural and creative industries. Cultural Management Review, 8(1), 25-44.
Plum, O. & Hassink, R. (2014). Knowledge bases, innovativeness and competitiveness in creative industries: the case of Hamburg’s video game developers. Regional Studies, 1(1), 248- 268.
Porter, M. E. (1990). Competitive advantage of nations. Free Press.
Power, D. & Hallencreutz, D. (2007). Competitiveness, local production systems and global commodity chains in the music industry: Entering the US market. Regional Studies, 41(3), 377-389.
Rahimi, A., Elahi, A. & Niazi, M. (2024). Modeling the key success factors in the development of iran's cultural infrastructure (Case study: Motion picture theaters industry). Journal of Interdisciplinary Studies in Communication and Media, 7(25), 147- 178. (in Persian)
Rahmanseresht, H. & Safaeian, M. (2011). Competitiveness model of Iranian manufacturing industries. Industrial Management Studies, 9(22), 75-104. (in Persian)
Ranger, S. (2020). Declining competitiveness in the film industry: the British experience in Japan, 1910–1923. Innovation: The European Journal of Social Science Research, 33(4), 393- 405.
Rethlefsen, M. L., Kirtley, S., Waffenschmidt, S., Ayala, A. P., Moher, D., Page, M. J. & Koffel, J. B. (2021). PRISMA-S: an extension to the PRISMA statement for reporting literature searches in systematic reviews. Systematic reviews, 10, 1-19.
Salamzadeh, A., Mortazavi, S. S. & Hadizadeh, M. (2022). Social media and digital technologies among pottery makers and in the sewing sector. In Artisan and handicraft entrepreneurs: Past, present, and future (pp. 217-238). Cham: Springer International Publishing.
Serruto-Perea, Y. A. & Cordova-Buiza, F. (2024). The competitiveness of tourist destinations: A review of the scientific literature. In 7th International Conference on Tourism Research: ICTR 2024. Academic Conferences and publishing limited.
Shameli Hajiabadi, M., Madhushi, M. & Aqajani, H. (2019). Planning a monitoring system for effects of iran’s creative industries. Strategy for Culture, 12(45), 131-152. (in Persian)
Sheikhzadeh, M. & BaniAsad, R. (2021). Theme analysis: Concepts, approaches and applications. Iran: Logos Publications. (in Persian)
Sheremeta, B., Chukhray, N. & Karyy, O. (2019). Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities. Innovative Marketing, 15(4), 88-101.
Srivastava, D., Shah, H. & Talha, M. (2006). Determinants of competitiveness in Indian public sector companies: An empirical study. Competitiveness Review, 16(3), 212–222.
Strachan, J., Akao, S., Kilavanwa, B. & Warsal, D. (2010). You have to be a servant of all: Melanesian women's educational leadership experiences. School leadership and management, 30(1), 65-76.
Sukarno, G., Wigati, W. R., Irbayuni, S. & Fitriyah, M. A. T. (2019). Mapping in intellectual capital measurement in creative industries in East Java. International Journal of Financial Research, 10(5), 145-152.
Tan, L. O., Balaya, S. A. P. & Aaron Goh, P. H. (2024). Creative struggle in Malaysia: A case study of the advertising, film, and animation industry sectors. Creative Industries Journal, 17(1), 75-87.
Terras, M., Jones, V., Osborne, N. & Speed, C. (2024). Data-Driven Innovation in the Creative Industries. Taylor & Francis.
Tshavhungwe, V. & Grobbelaar, S. (2024). Sawmilling competitiveness from the perspective of industry competitiveness models: a review. Southern Forests: a Journal of Forest Science, 86(1), 2-14.
UNESCO (2009). The 2009 UNESCO Framework for Cultural Statistics (FCS). UNESCO Institute for Statistics.
UNESCO. (2013). Creative economy report 2013: Widening local development pathways. United Nations Conference on Trade and Development (UNCTAD).
Waheeduzzaman, A.N.M. (2011). Competitiveness and convergence in G7 and emerging markets. Competitiveness Review, 21(2), 110-128.
Wright, M., Walmsley, B. & Simmons, E. (2023). Fundraising in the creative and cultural industries. Arts Management Journal, 15(2), 45-67.
Wu, F. & Djurovic, G. (2018). 3I index: A new method to examine the competitiveness of countries’ international publication productivity. Malaysian Journal of Library & Information Science, 23(1), 85-102.
Yao, L., Maneejuk, P., Yamaka, W. & Liu, J. (2023). Quantifying the competitiveness of cultural industry and its impacts on Chinese economic growth. Sustainability, 15(1), 1-19.
Yu, H., Gong, Y. & Liu, J. (2023). A systematic literature review on port competitiveness. International Journal of Logistics Research and Applications, 1-25.
Zolfagharian, M. (2022). Design of an integrated model for innovation in creative and cultural industries: An assessment of the depth and the dimensions of innovation in Iranian handicrafts. Strategic Management Thought, 16(4), 1-38. (in Persian)
بررسی‌های مدیریت رسانه
دوره 3، شماره 4
1403
صفحه 512-545

فایل ها

هم رسانی

ارجاع به این مقاله

آمار