نوع مقاله : مقاله پژوهشی
نویسندگان
1 پردیس البرز، دانشگاه تهران، تهران، ایران.
2 استاد، گروه مدیریت رسانه و ارتباطات کسب و کار، دانشکده مدیریت کسب و کار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
3 دانشیار، گروه رهبری و سرمایه انسانی، دانشکده مدیریت دولتی و علوم سازمانی، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The primary objective of this research is to identify and formulate a model for the stakeholder persuasion process within the context of controversial, large-scale national policymaking in Iran. This study seeks to achieve a deep understanding of the mechanisms, strategies, barriers, and consequences of governmental persuasive efforts when engaging with various stakeholder groups during the implementation of national initiatives. This research was conducted using a qualitative approach and a multiple case study strategy. Four prominent policy cases were selected for analysis due to their extensive social impact and data accessibility: the “November 2019 Gasoline Price Hike,” the “2022 Elimination of the Preferential Exchange Rate,” the “Events Following the Death of Mahsa Amini in September 2022,” and the “COVID-19 Vaccination Policies.” Data were collected through semi-structured interviews with four key stakeholder groups, including officials and decision-makers, experts, social activists, and affected groups. The collected data were then coded and analyzed using the qualitative content analysis method. The research findings indicate that the stakeholder persuasion model in national macro-policymaking is a complex and multidimensional process. It is influenced by factors such as “source credibility” (the government), “timing and communication channels,” “perceived transparency and honesty,” and the “degree of interest alignment.” The results suggest that failures in perception management and the neglect of the reciprocity principle lead to the activation of the peripheral route to persuasion among stakeholders. This, in turn, results in widespread distrust and, ultimately, the collapse of the persuasion process and the emergence of social resistance.
کلیدواژهها [English]
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